What Makes Anonymous Surveys a Powerful Tool for Your Business

anonymous survey

What Makes Anonymous Surveys a Powerful Tool for Your Business   Many modern feedback systems rely on anonymous surveys as a source of candid information while preserving the respondent confidentiality. In the article, we’ll learn the importance and the benefits of anonymous surveying, find out how we should choose the right tool and why it is a must have in any organization aiming at improving their processes and outcomes. Why Do Anonymous Surveys Matter  An anonymous survey gives respondents the opportunity to share their real thoughts without fear of being judged or other repercussions. This is especially the case with situations where the outcome is of a sensitive nature like a customer satisfaction study, or the feedback given to an employee.   A PwC study discovered that 41% of employees refuse to provide honest feedback if their responses are shown to be traceable. It shows how anonymous surveys are playing a key role in creating transparency and trust.  So, if you are creating an online survey to see employee engagement or customer insights, ensuring anonymity is important because you need to get unfiltered data that you can ultimately act on. Antlere Smart provides easy-to-use surveys that always prioritizes respondents’ confidentiality.  What Are the Benefits of Anonymous Surveys   Anonymous surveys bring numerous benefits to an organization:  Honest Feedback It decreases the biases and motivates the respondents to give honest and unfiltered feedback. For instance, employees may feel more comfortable sharing their views on workplace culture using an anonymous feedback form.  Increased Participation Rates If your users are assured that their information is safe and identity is protected, they are more likely to be involved. This is especially great for tools those seeking a free anonymous survey solution.  Actionable Insights Honest feedback provides a create deal of clarity. Companies can address specific concerns and make significant changes using the data collected from anonymous surveys.  Protecting Sensitive Subject Matters With an anonymous survey, people can talk about topics like harassment, mental health, or managerial practices – things they probably wouldn’t discuss out in the open.  Improved Decision-Making When you have reliable data, leaders can leverage it to make good decisions. Anonymous polls help a company determine sentiment before it implements policy change: for example, the scores of employees’ opinions in anonymous polls can inform a company on the direction in which to improve or adjust.  How to Choose the Right Survey Tool  Clearly, choosing the right tool to create surveys protecting anonymity is important. Here are some tips:  Prioritize Privacy and Security Your survey tool should comply with robust data protection standards. For secure data collection, end-to-end encrypted surveys are perfect, and tools like Antlere smart make it all the easier.  Check for Anonymity Options Look for features that make your surveys as anonymous as possible. Many users wonder if Google Forms can truly be anonymous. While Google Forms often require specific settings, dedicated platforms such as Antlere Smart simplify the process to a great extent.   User-Friendly Interface Both survey creators and respondents need a simple interface. Whatever anonymous survey you are learning to make or if you are trying to learn how to create a Google Form anonymous this should be a piece of cake.  Customization Options Select a tool that enables the product to get branded as well as comes with custom questions. Some users may even ask how to make Google Form anonymous, and others require an anonymous poll maker with more flexibility.  Free vs. Paid Features Select between free and paid versions after evaluating your needs first. The good news is that many of these tools offer a free survey online service, but advanced features often come with a subscription. If you are looking for free anonymous survey email platforms, Antlere Smart offers great features at zero cost and ensures privacy.  Let’s explore how Antlere Smart makes anonymous surveys so easy.  In the world of anonymous survey tools, Antlere Smart certainly stands apart. With its seamless interface, robust security features and customization choices, it’s the right option for organizations of all sizes. From designing an anonymous feedback form to deploying a free survey online, Antlere Smart always prioritizes user experience and confidentiality.  Explore Antlere Smart today and get surveys that inspire trust and obtain actionable insights!  The Bottomline   In a world that is highly data-driven, anonymous surveys are the best way for an organization to get honest feedback. By ensuring privacy and trust, they unlock the opportunity for substantial change. From understanding employee sentiment to gauging customer satisfaction, anonymous feedback strategy ensures your data is actionable and authentic.   Whether you are still learning how to create an anonymous survey or looking for the best anonymous poll maker, having a fitting tool can make all the difference. Pick platforms such as Antlere Smart to ease the process and take your feedback collection to the next level.  Are you ready to see what makes our anonymous surveys so powerful? Sign up today to gather actionable insights with Antlere Smart.  Contact Us Frequently asked questions What is the difference between an anonymous survey and a confidential survey? An anonymous survey ensures the identity of the respondent is entirely unknown, even to the survey creator, while a confidential survey collects identity information but keeps it protected. If you’re using a platform like Antlere Smart, you can create an online survey that prioritizes anonymity or confidentiality based on your requirements.  Can Google Forms be truly anonymous? Google Forms can be anonymous, but only if specific settings are adjusted. You need to ensure that email collection is turned off and that the form doesn’t ask for identifying information. If you’re looking for a simpler solution, platforms like Antlere Smart and Survey Hero are designed for free anonymous survey creation with built-in anonymity features.  How do I create an anonymous survey for sensitive topics? For sensitive subjects like workplace harassment or mental health, select a platform that guarantees respondent anonymity, such as Antlere Smart. It allows you to create surveys with features like an anonymous

Digital Employee Experience: A Complete Guide in 2025

Digital Employee Experience

Digital Employee Experience: A Complete Guide in 2025   In a world that is primarily driven by tech, companies are now starting to realize that digital employee experience (DEX) is the cornerstone of employee satisfaction and productivity. Digital tools and platforms of employee interaction, from onboarding to daily tasks, greatly shape employees’ engagement and efficiency.   So, what is a digital employee experience strategy and why is it important? In this article, we’ll look more closely at the essential components, benefits, and procedures of building a smooth digital employee experience that meets the needs of today’s business.  What exactly is Digital Employee Experience?  Digital employee experience (DEX) is the experience employees have with the digital tools, platforms and technologies available to them in their company. It ranges from communication and collaboration tools to project management software and HR systems. In a nutshell, employee experience management in a digital context is about improving the technology ecosystem to improve ease of use, decrease friction and increase employee satisfaction.  Using technology is an essential part of an effective digital employee experience strategy, including the development of seamless and intuitive experiences that enable employees to bring their best work to life. Poor digital workplace experience results in frustration, reduced productivity, and greater friction. Personalized and smart customer experience, on the other hand, results in innovation and engagement.  Components of Digital Employee Experience  A successful digital employee experience management framework involves many critical components. Let’s delve into some of these elements.  Technology Ecosystem At the core of DEX lies the employee experience technology used every day. These include collaboration platforms; email systems and industry focused employee experience software. Companies like Google and Microsoft have shown the way to make these tools more user friendly and robust.  Ease of Use It’s a non–negotiable component. Tools and platforms must be intuitive and available; with a minimal learning curve. The DEX platform is streamlined so that employees spend less time troubleshooting and more time on valuable tasks.  Integration and Interoperability  A cohesive digital employee experience platform lets people move between backends (tools, systems) the same way that they do between tasks. For instance, Slack’s ability to work with Google Workspace shows us how interoperability can improve the digital workplace experience.  Feedback Mechanisms Employee experience management software that is effective not only collects real time feedback in order to pinpoint the pain points and ways to improve but also enables employees to access that real time feedback. Organizations are empowered to make data driven decisions using platforms like Antlere.  Support and Training Comprehensive training and sound IT support is still needed to get the best out of even the best technology.  What Are the Benefits of Digital Employee Experience   Increased Productivity A seamless digital employee experience strategy reduces barriers and allows employees to work faster and smarter. According to statistics, 25% of productivity rise comes from companies with optimized digital tools.  Enhanced Employee Satisfaction Having a positive employee experience management platform helps with not only morale, but also frustration, which in turn helps retention rates.  Attracting Top Talent In modern times, employees greatly value technology. Being able to provide a better employee experience solution to your people can set your organization apart in the talent market.  Cost Savings Systems that are efficient cut downtime and IT overhead, and the savings can be incredible. For instance, one Fortune 500 company saved $1.5 million annually in productivity losses, by integrating a digital experience management system.  Innovation An empowered workforce with the right employee experience tools in hand is more likely to experiment, to innovate, and to drive business growth.  How to Create an Exceptional Digital Employee Experience  Assess the Current State The first step is to review your organization’s existing digital experience framework and operating model. Surveys and analytics from employee experience management software along with survey questions allow you to identify strengths, weaknesses, and gaps.  Employees Involvement  Collaboration is key. A digital employee experience software is used to gather input from employees about what they need and what they prefer.  Choose the Right Technology Choose a robust digital employee experience platform that works for you towards your goals. Choose tools that scale, are integrated, and user focused.   Prioritize Integration Make sure that your tools and platforms can integrate seamlessly, developing an Employee Experience management ecosystem. Fragmented systems are not ideal for productivity.  Provide Training and Support Give employees the tools and the knowledge to understand how to use technology. A strong digital employee experience strategy will include such trainings programs, tutorials, and IT support.  Monitor and Optimize Measure the effectiveness of your DEX platform continuously using analytics and employee feedback. Use this data to iterate.  Bottomline   Digital employee experience is no longer optional; it’s a competitive necessity. Investment in DEX serves as a strategic tool for increasing productivity, changing workplace culture positively, and enabling satisfaction, innovation, and growth. Companies that care about digital employee experience can attract, retain and secure talent for the future.  Antlere understands the value of employee experience management. We enable enterprises to maximize their digital experience using industry leading employee experience technology. Antlere brings seamless integrations, actionable analytics and more to your workplace.  Are you ready to enhance your digital workplace experience?   Get in touch with Antlere CX Platform today!  Contact Us Frequently asked questions How is digital employee experience (DEX) different from traditional employee experience? Traditional employee experience focuses on the overall environment, culture, and in-person interactions at the workplace whereas DEX specifically emphasizes the digital tools and platforms employees interact with daily, such as communication, collaboration, and HR systems.  Does DEX have any impact on hybrid and remote work environments? Digital employee experience becomes essential in hybrid and remote setups as employees must be entirely dependent on digital tools to stay connected, collaborate, and manage tasks efficiently. A poor DEX in these environments can lead to disengagement and productivity loss.  Can AI enhance the digital employee experience? AI can personalize experiences by offering tailored recommendations, automating repetitive tasks, and providing smart assistants for troubleshooting and

Customer Experience Strategy: A Roadmap to Success in 2025

Customer Experience Strategy

Customer Experience Strategy: A Roadmap to Success in 2025  Today’s market is competitive, and businesses can’t simply focus on products, quality or even the price. Customer experience (CX) is a key driver of growth, a means of building brand loyalty, and, ultimately, of sustainable success. In short, building a customer experience strategy is no longer an add on but is fast becoming the path to differentiation in the market.   In this guide, we will explain what a customer experience strategy is, how it’s important, introduce you to its key components, and provide practical advice to create a holistic, impactful approach that aligns to your business goals.  What Is a Customer Experience Strategy?  Customer experience strategy is essentially an approach to creating consistently excellent, seamless, personalized, and positive experience across all customer touch points. Whether it’s marketing or post purchase support, it all matters as to how the customer perceives the brand. A well-defined customer experience strategy helps you drive customer satisfaction, increase customer retention and hence boost the revenue.  To put it simply, a customer experience strategy makes sure all the processes, teams, and departments work in collaboration to create a customer journey that leaves a positive, lasting impression for your brand.  Why Is Customer Experience Strategy Important?  According to research, customer experience is one of the top factors that lead to customer loyalty. PwC reported that 73% of consumers state customer experience is an important factor in their purchasing decisions. Furthermore, 65% of customers say that a positive experience with a brand is more important than great advertising.  A great customer experience strategy can be the differentiator that sets your brand apart from your competitors, lowers churn rates, and increases loyalty.   Here are a few compelling reasons why you need a strong customer experience strategy:  Improved Customer Retention: Customer experience management strategy is important if you want to reduce churn because happy customers are more likely to return to your brand.  Increased Revenue: Because of repeat business and referrals, companies with strong CX strategies have also shown increased customer lifetime value (CLV).  Brand Advocacy: A good cx customer experience strategy can make your customers the brand ambassadors and share positive experience with others.  Higher Customer Satisfaction: A customer experience framework ‌helps us ensure that all customer interactions are consistent, and meaningful and enjoyable for the customer.  The Key Elements of The Customer Experience Strategy  A robust customer experience strategy requires several of these elements working as part of a whole. Let’s take a look at some essential components required for building an effective customer experience strategy:  Understanding Your Customers Before you create a customer experience strategy you need to know your target audience. Who are your customers? What are their pain points, preferences and needs? Surveys, focus groups, and customer feedback can give you useful insights. That’s where customer experience design comes to play, as you tailor the experience to align with the preferences of your target audience.   Personalization There is no better way to improve customer experience than through personalization. In fact, Salesforce says 70% of consumers won’t stay loyal to a company that doesn’t know enough about them as individuals. Using customer data, you can deliver personalized experiences across all your channels including tailored recommendations, custom offers, and communication.  Seamless Multi Channel Experience The implications of a digital customer experience strategy need to focus on maintaining a consistent experience, delivered through any platform—whether in the store, online, or on mobile applications. These touchpoints must transition seamlessly amongst consumers. Brands like Apple and Amazon are doing an exceptional job in this area, providing a seamless CX whether their customers are visiting their stores or browsing their digital features.  Employee Engagement and Training Employees play a substantial role in your customer experience. They must be well-trained in customer interaction. By improving the internal processes, your teams offer a higher level of service to the client, enhancing the overall experience of the client.  Feedback and Consistent Improvement A customer experience company that collects customer feedback constantly and frequently analyzes it is better prepared to adjust and improve. A customer service strategy that fosters continuous communication with customers helps you spot areas for improvement. Tracking performance is possible with tools such as Net Promoter Score (NPS), and customer satisfaction survey, to name a few.  Customer Service Strategy Vs. Customer Experience Strategy  While they’re sometimes used interchangeably, there is a difference between a customer service strategy and a customer experience strategy. Customer service strategy involves interacting with your customers only when they need help (such as troubleshooting or asking queries) whereas the customer experience strategy includes the full journey from the first touchpoint to post-purchase.  Despite the distinct features, both customer service strategy and customer experience must work in harmony to generate the best customer experience.   Role of Customer Experience Strategy in Digital Transformation  In this tech-driven era, it has become important for every business to have a digital customer experience strategy that meets modern consumer needs. A good cx strategy uses digital tools and platforms—like chatbots, live chat, and mobile apps—to essentially offer customers rapid and responsive service.  For example, Starbucks has taken a strong cx design to enable ease of digital order experience through its app. It also enables customers to earn reward point, pay digitally, order tracking and more to ensure a seamless experience making the customer loyal to the company.   Adding digital tools to your customer strategy not only makes life simpler but also helps gather helpful data that can improve the CX even more.  How To Create Your Customer Experience Framework  A customer experience framework will assist you in implementing your customer experience strategy. It should describe specific objectives, the technologies you’ll use, and the processes you’ll execute and drive that create a positive customer experience through all touch points.   Some best practices for creating a customer experience framework include:  Mapping the customer journey to highlight friction points   Incorporating a customer feedback loop in your operations  Aligning internal teams with your customer experience objectives   Leveraging technology to

Employee Satisfaction Survey: Your Key to Workplace Happiness

Employee Satisfaction Survey

Employee Satisfaction Survey: Your Key to Workplace Happiness  In today’s fast-paced corporate world, companies can now see how satisfied employees can lead to a more successful business. Employee satisfaction survey is a powerful way of gauging this. As opposed to the traditional HR check ins, these tools provide practical insights that can radically improve the company’s culture, employee engagement and productivity.   Now let’s dig into what an employee satisfaction survey is, why it’s important, and how your organization can best use one.   What Is an Employee Satisfaction Survey?  An employee satisfaction survey is a crucial tool to help your organization identify problems to prevent your employees from leaving.   An employee satisfaction survey is essentially a structured questionnaire meant to collect employees’ feedback on different features of their work experience like job satisfaction, workplace environment, and managerial effectiveness. These surveys give companies an idea of how employees are feeling about their job, where they need to take measures to improve and help them to strategize ways to encourage a positive working environment.  Why It Matters   According to research, satisfied employees outperform their dissatisfied coworkers by 12% on the productivity front. In addition, according to the Gallup study, companies that have happy staff earn 21% more than the average! The correlation between satisfaction and performance means that an employee satisfaction survey is a need for today’s organizations looking to make it and stay in business.   Why Is an Employee Satisfaction Survey Important?  Enhancing Retention Rates  One of the biggest challenges businesses face today is high turnover. Regular employee satisfaction surveys conducted will help identify dissatisfaction early so that a proactive solution can be taken. For example, Google’s surveys examine employee flexibility and work life balance, which has led to a dramatic rise in their employee retention.   Boosting Productivity  A happy workforce makes for a productive workforce. Companies can therefore use surveys to get a better picture of bottlenecks, or areas of concern, and then make changes to the situation to increase overall efficiency. For example, employees at Netflix score highly when they are presented with autonomy in surveys that the company conducts regularly.   Building Trust and Transparency  When organizations seek feedback through employee satisfaction survey tools, it fosters trust. Employees feel heard, valued, and motivated to contribute more meaningfully. In turn, this creates a culture of transparency where feedback drives continuous improvement  What Are the Different Types of Employee Satisfaction Survey?  To reap the full benefits, organizations need to pick the right type of survey. Here are the most common ones:   Pulse Surveys  Pulse surveys are short and conducted frequently to give you real-time insights into employee sentiments. They are particularly useful for finding out how much of an impact policy changes have.   Comprehensive Surveys  These extensive surveys are filled out yearly or every two years and include subjects as wide as workplace satisfaction, management, and firm culture.   Custom Surveys  Customized to certain needs, custom surveys examine specific challenges or projects within the organization, from diversity and inclusion to employee well-being.   How to Design an Effective Employee Satisfaction Survey?  For your efforts to have impact, your surveys need to be actionable. Here are some key considerations:   Ask the Right Questions  The purpose of the survey should resonate in the questions you ask. For example, specific queries on the issue of workload, career development and workplace environment. Some common employee satisfaction survey questions include:  To what extent, on a scale of 1 to 10, are you satisfied with your role now?   Are you a person who feels appreciated and who their bosses recognize for what they do?   Is there a good enough growth and advancement opportunity?    Leverage Technology  Employee satisfaction survey software makes the entire process smooth; it is simple to collect and analyze data. Customizable templates with real time analytics and actionable insights are provided by Antlere’s smart survey solutions.   Ensure Anonymity  A safer way to get honest feedback from employees is when they feel safe. Anonymity allows us to be honest and truthful in our data.   How to Implement Survey Results   Gathering data is only the first step. It is interpretation and acting on those findings that gives real value.   Analyze the Data  With advanced employee satisfaction survey tools, you can see trends and how things are being tracked as well as the strengths and areas where you can improve. In fact, let’s say poor communication was a concern raised by more than half of those working there, which means the company will need to improve its communication strategies inside.   Develop Action Plans  Utilizing survey results, targeted initiatives must be created. For example, if employees feel misunderstood regarding careers, create mentorship programmes or clear routes to promotion.   Communicate Back to Employees  Transparency is key. Publish the survey findings and steps which your organization has planned to take. For example, Microsoft publishes a summary of survey results, and keeps employees informed on the progress of related initiatives.    Company examples that lead with an employee satisfaction survey.  Google  Google enjoys a well-deserved reputation for its workplace culture and the sophisticated IT tools it uses to gather insights into everything from work life balance to diversity. Awards that placed them on the “Best Places to Work” lists have consistently arisen from their commitment to employee feedback.   HubSpot  Hubspot company has a great reputation of leveraging surveys to get an insight on how people feel about us as a company. They share the results with their employees often and build a culture of sharing and trust.   Salesforce  Instead, Salesforce’s survey for employee satisfaction is about employee well-being, resulting in initiatives such as mental health programs coming directly from survey insights.   Here’s what employee satisfaction surveys should track.   To measure success, organizations should monitor specific metrics:  Net Promoter Score (NPS): How likely are employees here to recommend your company?  Engagement Score: Determine how satisfied those in employees’ roles are with their engagement.   Turnover Intent: Determine how likely it is they will leave in the next year.     Technology no longer has the option of being an add on. Employee

Best Zendesk Alternative for Seamless Customer Support

Why You Need a Zendesk Alternative for Your Customer Support    If you’ve been on a hunt for a customer support solution, you must have come across Zendesk. Many companies use Zendesk for their customer support via messaging, live chat, email, voice, and many other touchpoints. While it has been sort of a go-to CX solution for businesses, not every software is an ideal fit for your team.   Zendesk can be complex in terms of setting it up and making it a part of your support operations. Your team will need quite a bit of patience, time investment, and capital to make it accustomed to your needs and preferences. From complicated setup to steep pricing, these sticking points have led many businesses to explore other viable Zendesk alternatives for their customer support. Also, there are many great user-friendly and affordable competitors in the market that offer comparable features.   Let’s explore the reasons why you should consider a Zendesk alternative for your customer support needs.   It Has a Complex Setup   While Zendesk is known for its diverse range if features and robustness, it can be quite overwhelming and complex to use for new users. Wrapping your head around these complicated features can slow down your operations and productivity. Also, you would likely need private training sessions which are going to cost you quite a bit.   It will also prolong the time it’ll take to get everything up and running. Not to mention the time it will take to get used to the new system – which can all add up to a lot of unproductive hours and expenditure. A complex interface and limited intuitiveness serve as a roadblock in creating a seamless customer experience. Infact, many Zendesk users have expressed their concerns in reviews, urging them to look a more effective and user-friendly Zendesk alternative.   Customer Support Is Limited   Zendesk, despite being one of the top customer helpdesk platforms, offers limited customer support, creating a need to explore Zendesk alternatives. You hardly get 24/7 support when it comes to their pricing plans. And if you need support outside business hours, you will have to buy the premium add-ons which will cost another $6000 or more – making it all the more important to find a reliable Zendesk alternative. Many users have expressed their dissatisfaction with Zendesk through online reviews and feedback portals like reddit. A Zendesk user once mentioned on a Reddit review –   “For a paid solution in the customer service space, this is very ironic that Zendesk’s own support system is so terrible.”  Customer support is incredibly important, which makes it understandable for customers to be frustrated and in dire need of better Zendesk alternatives.   Steep Prices and Costly Add-Ons  Another major issue with Zendesk is the pricing, urging users to opt for a more pocket-friendly Zendesk alternative. Despite the extensive features, it is still difficult for most businesses to wrap their heads around that kind of expenditure. Infact pricing is one of their top reported drawbacks. While their pricing plans are costly enough on their own, add to that the training costs, add-ons, and other lurking expenses, it would be a horror to acknowledge how much in total you’d end up paying for their solutions.   Also, Zendesk has complicated pricing tiers which often makes it confusing for customers to figure out the best solution that’ll fit their specific needs and demands. A downside of this is you might end up going with a pricing plan that is offering far beyond your current needs – adding further to your overall expenditure. All these factors urge customers to look for a more transparent and simple pricing model – one where they don’t have to worry about unforeseen spendings.  Underwhelming Features Behing Paywalls   Despite the extensive range of features, the full potential of the Zendesk software is often not accessible to the clients who are starting with their basic pricing plan. Other than the pricey add-ons, users say that basic reporting is a feature that is not available in their beginner plan. Also, many reviews have unveiled inconsistencies in the performance of their features – especially with “Automations” and “Triggers”. Their interface makes it tricky to differentiate both the features, creating more room for errors and confusion.      Limited Scalability and Integration  Zendesk doesn’t offer elaborate integration options – minimizing the scalability options for applications that need extensive integration or customization with other systems. Also, for some functionalities, companies must reach out to third-parties or get add-ons, which can further add to the complexes and expenses. Companies with evolving or unique customer support requirements may find Zendesk’s integration abilities inefficient for scaling their operations effortlessly.  Substandard Customer Service  Poor customer service is a real issue for users. Many Zendesk users have reported difficulties in getting their issues resolved. If your business and team demand dependable and seamless customer service from their CRM solution, you must consider a better Zendesk alternative. According to some of the customer feedback, small and medium businesses are often at the receiving end of these issues, especially when it comes to account and support management. Being able to get adequate customer support is a prerequisite for any company and the lack thereof creates a great deal of demand to look for a Zendesk alternative.  Why Antlere CXM the Best Zendesk Alternative?  Antlere sets itself apart with competitive pricing and a range of robust features, making it one of the best Zendesk alternatives. It is dedicated to bringing end-users and development teams closer for seamless efficiency and effortless communication. Whether you are a small startup, a medium-sized company, or a huge enterprise with advanced customer support and management needs, Antlere is the perfect Zendesk alternative there is.   Antlere offers many features including:  Omnichannel platform – for interactions across multiple channels including emails, voice calls, chats, WhatsApp, social media, and more.   Flexible customization – personalized that supports your unique business needs.  Team collaboration – making it

Transform Customer Experience with Sentiment Analysis

Transform Customer Experience with Sentiment Analysis

What Kind of Data Can an Institution Gather from Sentiment Analysis to Improve Customer Experience? Imagine being able to tell exactly what’s going on in your customers’ minds in terms of how they perceive your brand or product. Fortunately, it is possible with sentiment analysis. Successful brands understand the importance of customer experience. A single bad review can catch fire instantly and ruin your business reputation. This risk can be rectified by catching your customer’s sentiments early. Insights from sentiment analysis could eventually turn an unhappy customer into a satisfied and loyal one. Sentiment analysis enables brands to dive deep into customer feedback and emotions. It can truly be a game-changer. So, what kind of data can an institute gather from sentiment analysis to improve customer experience? Let’s explore the power of sentiment analysis and how it can be transformative for your customer support. Customer Feedback   One of the sources of data you can get from sentiment analysis is customer feedback. It reflects the voice of your customers and minimizes the chances of misinterpretations. Businesses can gather customer feedback from various sources including: Customer Surveys (CSAT, NPS, CES) Customer surveys help caption customer opinions in a structured way. Customer sentiment analysis identifies the emotional undertones in customer responses for a deeper insight. The Hilton Hotel, for example, uses sentiment analysis in their post-stay surveys to highlight areas of dissatisfaction and improve their customer service. This survey data helps them in bettering their services and tackling problems before they spiral. Customer Reviews  Online review platforms like Yelp and Google provides some great feedback. By using customer sentiment analysis, businesses can categorize reviews as neutral, positive, or negative, and uncover common themes in customer sentiment. According to a stat by BrightLocal, 8s8% of customers consider online reviews as influential, emphasizing their significance in shaping your brand strategy and reputation. Amazon uses product reviews to uncover recurring pain points, driving changes in their service strategy and product design. Social Media Posts  When it comes to authentic and unfiltered customer sentiment, social media platforms serve as a goldmine. Brands can use sentiment analysis to evaluate direct feedback, brand mentions, and hashtags. Netflix employs social media customer sentiment to improve recommendations and predict viewer preferences. Sprout Social statistics suggest that 47% of customers have used social media to voice their complaints, making it essential to monitor and act on your client sentiment to maintain brand loyalty. Live Chat Transcripts  Live chat interactions help capture real-time sentiment – providing insights on customer satisfaction and frustration levels. Customer sentiment analysis enables businesses to prioritize problem areas based on customer sentiment during these live conversations. According to a HubSpot report, 82% of customers rate an immediate answer as incredibly crucial when contacting a brand, underscoring the importance of live chat in shaping customer experiences. Sentiment analysis enables institutions to evaluate live interactions, identifying and prioritizing issues based on customer sentiment during the conversation. Email Exchanges  Emails contain in-depth narratives about customer experiences. Sentiment analysis can be used to extract sentiments and key phrases from these email exchanges, offering a thorough understanding of customer concerns. Microsoft, for example, uses sentiment analysis on customer support emails to enhance response strategies, attaining a 15% drop in resolution time. Research suggests that customized responses extracted from customer sentiment data can boost customer satisfaction by up to 80%. Online Community Forums  Online forums, like Quora, Reddit, and other brand-specific platforms, are incredibly useful for in-depth peer discussions and customer feedback. Brand sentiment analysis on these hubs enable brands to understand how customers feel about your services or products in a communal context. Sony PlayStation, for instance monitors gaming forums to evaluate player sentiment on game features and updates. Such insight has enabled them to release timely updates and patches, elevating player retention and satisfaction. According to a Brandwatch, 96% of customers discussing a brand online are not directly engaging with the business, making forums a critical source of unfiltered real time sentiment data. By mining these discussions, businesses can proactively address concerns and tap into customer needs. Bottom Line  Sentiment analysis highlights the underlying emotions for customer interactions, converting raw data into actionable insights. By evaluating sources like reviews, surveys, social media insights, live chats, and more, brands can understand their consumers on a deeper level, address friction areas proactively, and provide customized experiences that elevate loyalty. As industries become more and more competitive, leveraging real time sentiment data is no longer a luxury – it’s imperative for staying relevant in the industry. Ready to turn insights into impact? With Antlere’s sentiment analysis, you can uncover what your customers really feel and take your customer experience to the next level. Visit Antlere today to explore how our innovative solutions can transform your business into a customer-first powerhouse.   Contact Us Frequently asked questions What industries benefit the most from sentiment analysis? Sentiment analysis is widely applicable across industries like e-commerce, hospitality, entertainment, finance, healthcare, and telecom. For instance, e-commerce platforms use it to analyze product reviews, and the healthcare sector leverages it to assess patient feedback for service improvement. What impact does AI have on the accuracy of sentiment analysis? AI drives sentiment analysis by using advanced algorithms to process large datasets, identify trends, and improve accuracy over time. AI-powered sentiment analysis tools can learn from stored data to predict customer sentiment more effectively and adapt to changing communication styles. How can sentiment analysis elevate employee performance in customer service? By analyzing feedback and live interactions, sentiment analysis identifies areas where customer service agents can improve, such as response tone or problem-solving skills. Insights can guide targeted training programs, leading to better customer-agent interactions. Can sentiment analysis be applied to voice data? Sentiment analysis can monitor spikes in negative customer sentiment in real time, allowing businesses to identify and address issues before they escalate. For example, if a product recall generates backlash on social media, sentiment analysis can help prioritize and respond effectively to public concerns. How does sentiment analysis support product development?

Top 10 Black Friday Software Deals 2024

Black Friday Antlere

Top 10 Black Friday Software Deals 2024  As we gear up for one of the biggest shopping events of the year, the tech industry also jumps on the bandwagon to capitalize on these deals. Tech companies are dropping some stellar Black Friday software deals, making it all too exciting for businesses to upgrade their customer support stack. Whether it’s marketing, hosting, or analytics, digital product prices are at an all-time low on a wide range of Black Friday software deals.  Black Friday isn’t just a shopping extravaganza. It serves as an incredible opportunity for innovation and growth for any business. Startups can use Black Friday software deals to leverage tools that boost efficiency and streamline operations. Enterprises, on the other hand, can capitalize on Black Friday SaaS deals to boost customer interaction and diversify. Black Friday software deals are not just confined to mainstream products – many unpopular software hubs are also providing some incredible discounts this season.  From data-driven decision making to smarter workflows, the best Black Friday software deals can help businesses create a more productive and robust foundation. Whether you’re working with a lean budget or aiming for premium solutions, these SaaS Black Friday deals cater to every ambition, ensuring you don’t have to compromise on innovation.   With a flood of Black Friday software deals, however, comes some confusion as it can be tricky to navigate the options and make the best pick. That’s where we come in with a thoroughly researched list of Black Friday SaaS deals that you need to sift through.   Customer Experience Management (CXM) Software         1:Antlere   Our Exclusive Antlere Deal at An Unbeatable 99%  Antlere is an AI-powered customer experience management (CXM) software designed to optimize customer engagement and interactions across all customer communication channels, including chat, email, and social media. From startups to established enterprises, it comes stocked with the most efficient tools aimed at maximizing operational efficiency and customer satisfaction.   So, what is Antlere bringing to you this Black Friday?  Omni-Channel Interaction – Unify all customer interactions across email, chat, social media, and more – into a consolidated platform.  Automated Ticket Management – Maximal operational efficiency and prompt responses with intelligent ticket routing and issue management.  One-View Dashboard – Evaluate, manage, and answer queries with an intuitive dashboard. Centralized data allows for quicker, more informed decisions.  Unified Workspace – Antlere offers an easy-to-use design that streamlines collaboration, integrates employee efforts, and enhances overall efficiency.   AI Chatbot – Intelligent chatbot that transforms customer support with prompt personalized responses, faster query resolution, and optimal engagement.  Smart Surveys – Gather real-time insights and feedback using Antlere’s dynamic surveys.   It truly one of the best Black Friday software deals 2024, providing an ideal opportunity to increase your customer support at an unbeatable price point.   Get your free trial today and explore Antlere CXM in depth.  Content Marketing & Social Media Management Software        2: Content Studio    Content Studio, a top marketing and social media software, is offering an incredible Black Friday software deal this season. Get up to 50% off on their annual plans and 30% off on monthly plans, providing an outstanding chance to boost your content and marketing strategies at an affordable rate.   Let’s look at the key features they are offering:  Content Exploration – Find trendy topics and explore innovative ideas using AI-driven data and insights.  Social Media Management – An intuitive platform for creating, publishing, and managing social media content.  Analytics – Optimize your strategy with accurate in-depth performance analytics.  Collaboration Tools – Seamless collaboration with team members for content planning, approval, and publishing.  Automation – Plan campaigns and content posts effortlessly for consistent customer engagement.   You can avail this deal from November 1st to December 1st, 2024.  It is one of the most lucrative SaaS Black Friday deals and is ideal for social media marketers, content creators, and companies looking to elevate their digital presence. Also, it helps you save a ton while getting access to software that enhances efficiency and provides quantifiable results.     Email Marketing Software         3:Yespo     A multi-channel customer data platform (CDP) designed to help various projects use customer behavior insights to elevate loyalty. With Yespo, businesses can gather and unify customer web data, automate email marketing, personalize communications, and manage customer segmentation.   Yespo enables marketers to personalize complex segments, generate workflows, and create tailored product recommendations using AI.  Here are the key features in Yespo Black Friday deal:  Omnichannel Communication – Interact with customers across multiple channels, including web, mobile, email, widgets, SMS, Telegram Bot, and in-app messaging.   Marketing Automation – Generate workflows, automate engagement, and use useful triggers for enhanced efficiency.   Customer Data Platform (CDP) – Gather and consolidate customer data from various touchpoints including apps, websites, as well as online channels.  Better Customer Loyalty – Enhance lifetime value (LTV) and customer retention with personalized marketing plans.   Advanced Customization – Create AI-backed customized product recommendations for optimal efficiency.   Get 15% off on Yespo’s annual CDP plans with the offer lasting till November 29th, 2024. One of the top Black Friday software deals that is ideal for medium to large online companies aiming to upscale their marketing automation, customer loyalty, and use customer behavior data for customized engagement strategies.  Lead Generation Software       4:Woorise     Woorise is an all-in-one marketing and lead generation platform created to streamline the designing of websites and lead-generating landing pages. It comes with the software tools you need to build quizzes, surveys, giveaways, and forms, enabling you to bag leads and interact with your audience.   Here are the key features of woorise Black Friday deal 2024:  All-in-One Marketing Software – Making it easy to design and build lead generation websites and landing pages.  Diverse Surveys & Forms – Smooth and quick creation of surveys, forms, giveaways, and quizzes for audience engagement.  Hassle-Free Integration – Integrate easily with common tools and apps for better workflow automation.   Customizable Templates –

Customer Experience Transformation | Antlere

customer experience transformation

Customer Experience Transformation: Strategies for Success in a Digital World  The new era of digital is challenging companies to upgrade their business strategy and adapt to the evolving marketspace. What’s intriguing is -that this change is primarily brought on by the customer rather than companies   That’s interesting about this is that it’s not the companies that are driving this change.  Instead, this change is being driven by the customer.  Today, customers expect relevant content in relation to what they’re doing anytime, anywhere and in the format and on the device of their choosing. It’s their journey that dictates your strategy.  And to keep up with this new kind of “always-connected” customer, your business must embrace technology to deliver an unmatched customer experience.  Fortunately, putting the customer first is already at the center of many organizations’ strategies.  Research shows that 35% of business executives claim that digital transformation helps them to better meet customer expectations and improve operational efficiency (40%), and 38% of executives plan to invest more in technology to make it their competitive advantage.  Let’s explore what customer experience transformation is before we dig into the strategies as to how you can leverage data and technology to deliver an optimal customer experience.   What is Digital Customer Experience Transformation? Digital transformation can look different for different companies, which makes it tricky to give one definition. However, in broad terms, digital customer experience transformation refers to the integration of digital technology in all aspects of a company – creating foundational changes to how it operates and offers value to its customers.   It’s about transforming the way a company interacts with its customers and providing them with a consistently satisfying experience. Businesses that are keeping up with digital transformation create better engaged customers.   Nike, for example, invests in customer experience transformation with Nike Direct strategy – a direct-to-consumer platform backed by data insights. This has allowed Nike to tailor customer experiences, drive e-commerce growth, and boost engagement – proving crucial to sustaining business through the pandemic.  Digital customer experience transformation creates a portal for businesses to understand a modern, digitally conscious customer, engage with them effectively, and meet their evolved expectations with an omnichannel customer experience.   Recent data suggests that only less than 30% of digital transformation projects manage to succeed – leading to major losses in global investments as businesses struggle with alignment and execution issues. Taylor & Francis Newsroom , SAP News Center  So, why don’t all customer experience transformation efforts succeed?  Let’s look at some strategies that can help you optimize digital transformation.   Establish a Clear Strategy Before Embarking on Digital Transformation and Customer Experience Optimization  Innovations and technologies are rapidly evolving – demanding businesses to catch up to the fast pace. Even successful businesses get shaken up a little advancing digitalization. We all know how Uber, back in 2009, revolutionized the taxi industry by enabling people to catch a ride using a mobile app. If we look at recent examples,   Elon Musk and Google have been competing to launch self-driving cars – transforming the customer experience. With new ideas and concepts constantly being introduced in the industry, businesses need an effective long-term strategy to survive and thrive in the modern digital landscape.   In a 2023 survey, McKinsey reported that businesses investing in digital transformation are 1.5 times more likely to experience double-digit revenue growth compared to their competitors. (McKinsey & Company)  This is why you need an effective customer experience transformation strategy to optimize your business growth and long-term success.   Some essential questions to ask for digital transformation customer experience:  Where does your business stand today?  Where do you see your business in the future?  What can you do to get where you want to be?    Businesses need a plan that highlights which technologies ought to be adapted and how they offer protection against digital disruption. Thats why it’s crucial to study your core processes and systems to dig opportunities where you can use digital transformation.   Reshape The Customer Journey  With customers having a higher autonomy as to how they want their services, it’s important that you create novel experiences to match their evolved expectations. According to a Harvard Business Review survey, 40% of participants said that customer experience is their foremost priority when it comes to customer service transformation. As every customer experience affects your brand perception as a whole, it has become imperative to prioritize investing in positive customer relations.   Set Up a Flexible and Agile IT Environment   A basic digital setup won’t be able to suffice in the current competitive landscape. What you need is an adaptable IT infrastructure that can fulfill your growing business needs and customer expectations. You need to implement agile systems to optimize your customer experience strategies – making sure they are responsive to industry shifts and are empowered to fulfill your clients’ demands.   With features like omnichannel capabilities and AI-driven automation, your company can develop an adaptive and impactful IT environment. Having a digitally advanced experience management system will help you minimize any operational bottlenecks and create a smooth workflow – optimizing your CX transformation.  Personalize Your Customer Experience   Today’s customers expect businesses to cater to their unique wants and preferences. Data from Accenture suggests that 75% of buyers are more likely to purchase from a brand that knows their name, their purchase history, suggests products/services based on their purchase history.   The great thing is that customers are now comfortable with companies using their data to elevate their experience. However, to capitalize on this opportunity, you need to invest in a CXM platform. Without evaluating your customers as individuals, you won’t be able to provide them with a customized and unique experience.   That brings us to the final growth factor when it comes to customer experience transformation – an omnichannel customer experience.  A Seamless Omnichannel Experience   With technology, your customers can get whatever they want, whenever they want, and the way they want it. Your customers expect prompt responses which require companies to maintain 24/7 accessibility throughout the week.  

Unlocking the Power of CX Solutions for Business Growth

cx solutions

Unlocking the Power of CX Solutions: What Every Business Needs to Know  Today‘s customer no longer just wants a transaction; they want connection, personalization and value. With the expectations rising, businesses are increasingly resorting to Customer Experience (CX) solutions to keep up and to hold customers for now and forever. So, Why is CX so powerful, and in what ways can it catalyst growth? CX Meaning: More Than Just Customer Service  Before diving into solutions, let’s clarify: What is CX? Customer experience (CX) is all the interactions a customer has with a company over time. That range from awareness, browsing, purchase, sale, and after-sales support, CX journey includes all these touch points. CX is about the entire experience — rising to or exceeding the level of customer expectations step by step. In business, CX is a great tool for making brands more attractive, retaining customers, and even boosting long-term growth. It is something that is an organization-wide responsibility impacting the entire spectrum of marketing to customer support to logistics. Enhancing CX benefits businesses by winning customer loyalty, and occasionally providing them with a significant competitive advantage. The Role of CX Solutions in Modern Business  Now that we understand the meaning of CX in business, the question becomes: How can they improve it for business? It’s here then that CX solutions come to the rescue. Customer experience solutions are the strategies, tools, and technologies for a seamless, enjoyable customer journey. These include digital platforms that streamline interactions, personalization tools that personalize experiences, and customer feedback systems that feedback to improve. Real-world examples show the impact of well-executed CX solutions:  Amazon: Amazon is known for its customer-focused approach to optimizing the experience of shopping at each stage using the tools provided by CX Solutions. Personalized product recommendations, and one-click purchasing, are Amazon’s focus on convenience, delivering loyalty and repeat purchases. In 2022, Amazon was deemed America’s most trusted brand in terms of CX, with just over half of respondents (88%) describing their experience as excellent. Airbnb: Airbnb uses AI-derived personalization to customize the search result according to user preferences and related user interactions to create a more personalised booking experience. Airbnb has recently completed a survey—claiming that it has increased customer satisfaction by 20% and reduced booking times by 40% after implementing its AI-powered CX solutions. Sephora: Sephora is able to create a seamless journey with its customers by running an omnichannel strategy that combines online and offline experiences. Digital resources available to in-store customers let them search product reviews and find items, and online shoppers see personalized recommendations based on shopping history. The holistic approach to these problems led to an improved customer retention rate for Sephora by over 15% year over year and ultimately showed the power of putting together a cohesive CX solution. Why CX Matters: The Shopper Experience Solution  CX is particularly important for retailers. In an age of online shopping competitors there’s so much choice that shoppers are more likely to remain loyal to brands that provide a smooth and pleasurable experience across multiple channels. A shopper experience solution brings the digital and the in store experiences together in a cohesive journey regardless of which of the two occurs. Data supports the impact of an optimized CX on shopper loyalty:  According to Salesforce’s 2022 CX Report, 76% of customers will leave a brand after just 2 bad experiences. The takeaway from this is that a shopper experience solution must offer frictionless interactions that are personalized. Nike: Customers are able to join in and create a space for it through its direct to consumer, as well as Nike app personalized offers, exclusive content and create a sense of brand loyalty and community. A 45% increase in sales from the Nike App shows that personalisation in CX can drive customer engagement and growth for the brand. CX Operations: Streamlining Customer Interactions  The organizations implement effective CX services only if it follow well-structured CX operations. These are the processes internally that support becoming more customer-centric (team training, technology integration, collaboration across silos, etc…). For example:  What Zappos is famous for is its excellent customer service through its intensive employee training programs with proper embedded CX values. Zappos has been able to keep one of the highest customer loyalty rates in retail by empowering employees to go above and beyond. This promise to CX operations is guaranteed that every interaction will be a delight to their customers. Measuring Success: ROI of CX Solutions  CX solutions have a high ROI. A study by Temkin Group finds that companies making $1 billion earn an additional $700 million in revenue on average within three years of investing in CX. CX delivers huge returns through the power it has on customer retention, lifetime value, and bringing on new customers, all parts of positive word of mouth. In today’s market, a strong CX program is an asset, and not only alleviates churn, but also increases the likelihood of upselling and cross-selling. Some industry-specific examples highlight these results:  Financial Services: Financials whose CX is prioritized enjoy as much as 20 percent in cross-selling rates due to improved customer trust and satisfaction, says Forrester. Telecommunications: After improving their CX, AT&T found that they were able to reduce churn by 10%, and estimated that this equated to the addition of over $1.3 billion in annual revenue. AT&T’s CX investment directly benefited its financials by delivering excellent service and decreasing frustration in customer interactions. Final Thoughts: CX Solutions as a Business Imperative with Antlere  There’s no doubt CX isn’t a buzzword. But it’s also a business imperative. Investing in CX solutions goes beyond meeting the customer expectations of today, it sets the business up for success in the future. When done right, CX gives companies a serious advantage in a market that has recently become very crowded. In that case, that’s where our Antlere XM comes into the picture. With Antlere, your CX growth engine is operationalized and works seamlessly only with your operations to improve every customer touchpoint.

Revolutionizing CX with Omni interactions | Antlere

Omni Interactions

Revolutionizing Customer Services with Omni Interactions: The Future is Now!  Customer services have been developed more over the years to provide interaction above customer expectations instead of being so business-oriented. Earlier being an office time job today it’s about how you handle the issue other than the business issues. In today’s world, where customer service is so fast-changing, we need a place where we can address the customer from all these platforms at run time. You can if it is done the conventional way, that is, you hire multiple employees for each platform and they concentrate on one alone. But in this way, there are still larger chances of ambiguities because clarity of product and service is very important for every employee. In other words, you need to make sure that each of your omni interactions can be controlled from one platform, and that there is no customer left unattended. It will resolve tickets and increase customer retention. What exactly are Omni-Interactions?  Omni interactions aim to seamlessly associate various customer touchpoints at a single, unified platform with a single communication strategy. Regardless of channel such as phone call, messages, or any social media interaction— all interaction happens with a cohesive experience on the omni call center derma designed to has the capability of dealing with multiple channels at real time. Why do Omni interactions matter?  Today, the market demands are so high and so are high customer expectation, it is important to have a close look at the market and ensure that customers are having a personalized and consistent customer experience. Because of the advent of Omni interactions, they do matter, with the help of which businesses end up breaking all the communication elevators, and ensure that all the interactions form part of some cohesive, scalable strategy. Therefore it results into enhanced customer satisfaction and building of greater brand loyalty. The Traditional vs. Omni Interactions Approach  In this modern world, we were required to shift from traditional interactions to omni interactions. Customers are managed from separate, disconnected approaches. Used in this way, it’s a recipe for inconsistent customer experiences and missing opportunities to engage effectively. Furthermore, omni interactions include all communication channels, yet keep a consistent experience that makes it possible for customers to work with them in any place.  From Disrupted to Seamless Experience  Omni interaction’s biggest strength is its ability to transition from the broken communication channel to the seamless experience. Take an omni contact center – a customer may open a chat and follow on through email and end by over the phone all, maintaining context. The principal aspect of omni customer service is that it is integrated.  Breaking Down Barriers: How Omni Interactions Integrate Consumer Touchpoints  The heart of omni-channel interactions is about breaking down barriers between different types of communication. By linking their touchpoints businesses can give customers a unified, intuitive experience across points of contact. Simplifies processes that in turn increase customer satisfaction and make it easier for businesses to deal with the customer. Key Benefits of Implementing Omni Interactions in Customer Services   The implementation of omni interactions customer service option have many advantages. This has a profound impact like better customer experience, better retention and loyalty towards the business. Enhancing Customer Experience Through Seamless Journeys  Connecting the dots for the customers means making omni interactions map seamlessly with the customer journey, which leads to endless satisfaction as customers don’t need to repeat themselves or navigate disrupted communication channels. Personalization at Scale: Catering to Individual Preferences   Companies can customize a service based on customer needs by utilizing data across multiple touchpoints to personalize the customer experience at scale. In Addition, this helps boost Customer Retention and Loyalty.  Boosting Customer Retention and Loyalty  Companies may foster closer ties with customers and encourage repeat business and long-term loyalty by offering a consistent and personalized experience.  The Role of AI and Machine Learning in Omni Interactions  AI and Machine learning has brought huge revolution into the interactions arena and hence made them operational with the advanced tools for building seamless and personalized customer experiences. As these technologies integrate the data coming from various touchpoints such as websites, mobile applications, social media platforms, and physical shops, they enable the customer to have a unified unified experience that makes no distinction between any of these touch points. Real-Time Personalization:  Natural Language Processing (NLP) is used by AI to evaluate data in real-time and interpret what the customer is saying, what they mean, and what they want. This allows companies to respond and make offers in real-time, one-to-one, on any channel. Predictive Analytics:  Machine learning algorithms are learning by doing and using past interactions and expecting customer behavior. Aids companies in anticipating demands, and giving tailored suggestions to help increase engagement and conversion rates. Automation of Routine Tasks:  All repetitive tasks such as answering FAQs, processing orders, and improving overall efficiency while letting agents spend more time on complex queries are handled by AI-driven automation. Nevertheless, AI and machine learning have now enabled such companies to craft a better strategies as they provide them with deeper insights for better decision-making. Ultimately, this is a dynamic combination that guarantees timely, relevant, and expectation-aligned connections all around the clock, which leads to increased customer satisfaction and company success. How 5G Will Further Transform Omni Interactions  5G technology, which will dramatically increase the speed, dependability, and interconnection of customer experiences across several channels, is on the precipice of drastically changing the omni interactions. As 5G widens out, businesses will be able to have even smoother, real time and tailored interactions that will improve the entire customer experience that we never even thought of. Instantaneous Communication Across Channels:  5G’s extremely low latency will create near real time customer interactions, be it through mobile applications, the internet or in store devices. Such as, a consumer starts off a buy on their mobile phone, gets true time, custom made tips though located within the shop, and completes the transaction hassle no cost, with no delays, on