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In a world driven by technological advancement, healthcare often emerges as an arena ripe for innovation. The Apple Watch, initially...

The initial step towards enhancing customer experience (CX) involves its systematic, comprehensive, and efficient measurement. This article outlines how a...

In an era, where information spreads faster than ever, the stakes for businesses have soared. The proliferation of technology has...

Customer Experience, often abbreviated as CX, is the perception a customer has of a brand based on all interactions encountered...

Since customer experience is made up of the interactions customers have with the business, the customer experience strategy consists of...