Blog & Insights

Real differences in Millennials vs Gen Z customer service expectations. Learn how each generation prefers communication and loyalty.

Discover seven proven ways to measure customer satisfaction, from surveys and feedback tools to data-driven evaluation techniques.

Discover what Customer Journey Mapping is, how it works, and why it’s vital for creating better experiences. Learn benefits and...

Boost response rates and insight. Master survey design techniques, blend quantitative and Customer Feedback Surveys, and use text analytics.

Voice of Customer: Discover the key channels (surveys, social media) to capture customer feedback and the technology required to ensure...

Unlock your data strategy by mastering nominal data. Learn the crucial difference between nominal vs. ordinal data and why proper...

Gain a competitive edge. Understand the core types of Comparative Analysis and how to apply them for optimal business growth...

Learn what situational analysis is and how to conduct it. We break down the internal and external factors to guide...

Learn what descriptive research is and why this non-experimental method is crucial. Get an unbiased, fact-based map of consumer behavior...