Blog & Insights

The Strategic Edge: B2B Customer Service as a Growth Engine In B2B markets, where year after year and every alliance...

The Digital Divide: Understanding Millennials vs Gen Z Customer Service Demands The youngest two generations in the world, Millennials (Gen...

How to Measure Customer Satisfaction: 7 Proven Methods Measuring customer satisfaction is no longer an optional strategy; it’s a growth...

What Is Customer Journey Mapping? Examples, Benefits, and Best Practices Most businesses are confident they know their customers. But when...

The Ultimate Guide to Maximizing Customer Feedback Surveys A truly effective survey program is a systematic discipline designed to capture...

Mastering Your Voice of Customer Program Strategy  Over the years, companies used to receive feedback via ad-hoc surveys, and they...

Beyond Numbers: Unlocking Insights with Nominal Data, the Purest Form of Qualitative Insight  Data in statistics is divided into four...

Strategic Comparative Analysis: The Key to Informed Choices  Context is now the only way to have information in a business...

Descriptive Research: The Essential First Step in Market Analysis What is situational analysis?  A situational analysis is a process that...