The Good the Bad and the AI - Antlere
4 Reasons Why You May Not Know What Your Customers Might Be Feeling
September 28, 2018
Antlere Wins Awards From Financesonline
September 28, 2018

When people hear about Artificial Intelligence, they instantly imagine of Terminator’s Skynet or Agent Smith from The Matrix. Then there are some such as Robin Williams Playing as Andrew in the movies Bicentennial Man or Kit (The Car) from the movie Knight Rider. The basic idea behind Artificial Intelligence was and is to develop a system that could minimize the efforts put in by humans while performing tasks.

But everything aside what is AI and what could it be used for? Artificial intelligence is Intelligence displayed by machines, in contrast with the Human intelligence. The term “artificial intelligence” is applied when a machine mimics “cognitive” functions that we associate with other human minds, such as “learning” and “problem solving”.

Artificial intelligence today, more commonly known as narrow AI (or weak AI), is in which the AI is designed to perform a single or a particular task (e.g. only facial recognition or only internet searches etc). However, the long-term goal of many researchers is to create the general AI system, like the ones which we see in the movies. While narrow AI may outperform humans at whatever its specific task is, the General AI one day is thought to out-perform humans at nearly every cognitive task.

Narrow

The use of AI in businesses is increasing every day. It is reducing the efforts made by man to solve a particular problem. Similar, is the case with ANTLERE and its AI. Antlere being a Survey Software with its technology of sentiment and text analysis allows the customers to reduce effort of going through each and every customer survey form and identifying the loop-holes in your product or service. But before we get into that lets first see what sentiment analysis is and why is it important.

What is sentiment analysis? It is basically the perceived positive or negative mood being portrayed in a post or an engagement. While it might be good to know what people are actually saying about you but to know WHAT makes them say that is a real treat. Similarly, while you might be feeling good about the tens of thousands of mentions of your brand in a survey or over the internet, but in this competitive world you would be in deep waters if you are not working on analyzing those compliments. Tracking sentiment helps you understand what the individual behind a post is feeling. Knowing the emotion behind a post can provide important context for how you proceed and respond.

Why is Sentiment Analysis Important? Marketers can benefit a lot from such information. For them, information such as sentiments is very important. Through monitoring sentiments businesses are able to analyze the negative reactions of the customer towards the product. Sentiment analysis also helps businesses when they are in the pilot stage of their launches. For example, introducing new products to a small number of people and observing how they feel about the product before and after its use. This sort of information can help marketers in product innovation as well as while making its marketing strategies.

Although this data is very useful but gathering this data and sorting it is not easy. Marketers need to conduct researches on a large number of people and then sort the data accordingly. It is a chaotic task. Most marketing researchers follow a cliché of making a questionnaire and then rotating them. That is so old school now. No one has the time to go through those long sheets and neither those sheets tell how the customer feels.

So what can marketers do to make sure that no voice is let go unheard?

Of-course there are a lot of softwares out there which are made for the purpose of gathering data and later quantifying it into usable numbers but not many can actually quantify and break it down into what the customer is feeling. So where to look for if you want an all in one?

Antlere

Using Antlere and its feature of Sentiment Analysis, businesses can sort unstructured data into small usable chunks with the sentiments behind it logically placed. Antlere is to usher in a new era of customer-centric relationships to bring about a revolution.

A breakthrough was needed in the way that businesses communicate with their customers to build lasting relationships based on loyalty and trust. Antlere is the innovative solution to these communication gaps to re-evaluate your business performance and potential. It is a concrete solution to unify customer concerns and aspirations.

What is Antlere’s Sentiment Analysis? Antlere is the future of Sentiment Analysis. Antlere’s AI is developed to assist your business, helping you make better decision by interpreting customer feed backs. Antlere specializes in identifying the emotions or the sentiments behind the customer feedback.

How does it Work?

After getting the data, Antlere’s’ AI identifies what is being talked about in the feedback (Text Analysis) and the tone set in it (Sentiment Analysis). It then sorts data into different categories.

To be more specific the AI first goes through the whole data and spots words i.e. identifying what are the top trending words in the survey. Later it recognizes the tone used behind the message. The AI then divides the data in to top positive and negative mentions. The same data can also be displayed in graphs.

In a message different words can be associated with different tones creating totally different meanings. Antlere identifies which product or aspect of the product was mentioned with what sort of sentiments behind it. Antleres’ AI was tested through various data sets. With Antlere we have experienced almost an 80% accuracy when it came to sentiment analysis. Antlere’s AI is still in the learning process, evolving day by day and achieving new heights.

How does that information help you? Not only does it give you solutions to up your game by enhancing your strengths, it also points out the flaws that you need to work on to increase your business. You can get more customers to buy your product by listening to them.

Antlere is not just an indicator of your potential success or failure. It is a novel way of working on changing customer perceptions. It is the specialist that will help you chalk out trends in your product or service. By doing so, it becomes the magic wand that helps transform the way your customers look at your business.

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