7 Biggest Reasons Why CXM Matters
World-class customer experience starts with employees. For the vast majority of companies, the service they deliver to their customers is their most important source of differentiation, whether that’s in their contact centers, stores, digital channels, or in back-office functions like product design, marketing or finance teams. IT teams play a vital role in providing the technology and services to employees to deliver on the company’s promise to customers. In this eBook, you’ll learn how to take CX best practices and apply them to your IT team in order to provide world-class experiences to the teams you support, helping to drive the business forward and becoming a strategic partner in transforming the organization around customer experience.