Digital Survey Software - Antlere

Digital Survey Software

Digital Survey Software

Digital surveys are great. They give you huge amount of flexibility for collecting feedback from your customers or to conduct any kind of market research.There are endless possibilities on how to approach, what to ask, how much to spend, how much data to collect and what kind of analysis to perform. We’ll briefly go through some of the pertinent features of Digital Survey Software’s in this article.


Uses for Digital Survey Software:

As mentioned in the start, the software is versatile with endless possibilities. You can conduct a survey for almost anything now. Some of the common survey types are:

  • Customer feedback for product / service
  • Preliminary Market research
  • Employee satisfaction
  • Competitor analysis
  • Customer want / need analysis
  • And many many more


Types and features:

There are multiple varieties available for Digital Survey Software in the market. The choice entirely depends on you, your organization, your product type, your budget and your expected goals. Some of the Software features include:

  • Multi-platform compatibility (PC, smartphone etc.)
  • Multiple communication channels (social media, SMS, emails etc.)
  • Data management and analysis
  • Variety of questionnaire templates with some customizable options
  • Options to gather images, audio, logic-based questions, free form text input etc.


Benefits of Digital Survey Software:

First of all,digital surveys are cool and efficient. They let you approach a customer easily and quickly. You can get actual data based on actual customer needs and wants. Plus,there isn’t much complexity involved. It’s easier to understand and implement. Data analysis is more relevant to your needs and change management becomes more coherent. To summarize, some benefits are:

  • Quicker
  • Affordable
  • Reliable
  • Flexible options
  • Efficient analysis
  • Easy to understand
  • Most importantly, it brings you closer to your customers – a personal touch!


Issues to look out for:

Despite the known advantages and strengths of using Digital Survey Software in your business, one has to understand the problematic issues. Although in today’s digital world, progress is very rapid, and improvements are constantly being introduced – some of the issues to avoid are:

  • Security and privacy of customer and client to be maintained as often it contains some personal data.
  • Too much of surveys are a thing to avoid. As almost everyone can launch a survey nowadays, customers become tired of it all and tend to avoid them. Look out!
  • Inadequate questionnaire or reliance on built-in templates may derail the customer and you might not get the information required.
  • Pricing is another issue. Some of the better software’s cost a lot of money despite their advantages. You should carry out a need-based analysis to determine your requirements.


Digital Survey Software are the ‘in’ thing nowadays. They bring you closer to your customer and lets them know that you care about them. It increases your brand value leading to ‘brand loyalty’ and ‘customer retention’ which in turn leads to ‘brand benchmarking’ and ‘word of mouth’ marketing. It’s easy, efficient, affordable and quick. Research well in what you want to achieve, to start your digital surveys Get A Quote.